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Crafting the brand
SFN Expo is a high octane event which required a brand mark that packed a punch. Creating a unique type style that instantly gives SFN an identity of its own.
The Perfect Font
A family of fonts that are clean, modern, and engaging. They demonstrate a straight-forward, simple, and no-nonsense attitude. When it comes to typography they should have a sense of honesty and sensibility.
Supporting imagery
Sourcing a bank of images that can be used throughout the campaign for 2021.
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